walking the talk on 2.0 tools

Great to see the lead article in the latest newsletter from CIO Insight is all about urging CIOs (and their ilk) to use Web 2.0 tools.

Edward Cone writes:

Understanding Web 2.0 applications is important to your business, and you need to spend some quality time using them to really get what they’re all about. The power of user-driven tools lies in the using. Just reading about them, or spending an hour or two playing with them, doesn’t do them justice; you’ve got to go hands-on to appreciate their power.

Yet, according to studies conducted by CIO Insight Research, many CIOs have limited experience with these tools. Fewer than half the CIOs participating in our 2007 Emerging Technologies Survey said they personally make use of blogs, and just over one-third use any form of social networking software; more than one in 10 respondents said they don’t participate in any Web 2.0 activities.

It's really easy to spot the tech person who's done limited time on 2.0 tools. It's far harder to understand whether they've decided to ignore 2.0 tools out of laziness or ignorance or both.