Other salient info from the report:
- a third of users linked companies in the first page of results with top brands.
- 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.
- 90% of consumers clicked on a link in these pages, up from 81% in 2002.
- 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.
Combine ADT with the page 3 behavior, and maybe we can optimize our own search engine to only cache the first three pages of results for any query rather than loading all results.