Friday, November 17, 2006

my milky way writes back

Well, what do you know.... even though I've fully digested my Milky Way bar, star of a previous post, I got an email response to my query today. In all, I'm rather impressed with the tenor of the response (tho note the lack of mention of Snickers):
In response to your email regarding MILKY WAY BAR.

Thank you for your email.

Although peanuts are not part of the recipe for MILKY WAY BAR, we have added the statement "May Contain Peanuts" to our packages. Consumers who are highly allergic are accustomed to reading the ingredient declarations of products to look for the allergens to which they are sensitive. We feel it is important to provide these consumers with all related allergy information.

Masterfoods USA provides products that consumers who are allergic to nuts can safely enjoy. They are SKITTLES BRAND Candies and STARBURST BRAND Candies.


Consumer Care
Masterfoods USA
A Division of Mars, Incorporated


While I'm not entirely sure what the string of letters and numbers at the end of the message means, it may just be the poor milky way bar banging its head against the keyboard for having to recommend another Masterfoods USA competitor in case I'm one of those allergic-to-nut jobs. ;-)

And here I thought my Milky Way had a name like "Mike" or "Michelle" instead of the corporate-esqu "Consumer Care."

Maybe my Milky Way needs its own blog?

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