Thursday, June 19, 2008

tweets o' the day

  • 06:58 been up for 90 min already. love coming West again after time in EDT. Heading over to Online Community Unconference in an hour #ocu2008
  • 07:03 Serendipity? Rohit blogs about crowd expectations for conferences and UNconferences (I'm attending each back-to-back) snurl.com/2kh84
  • 08:40 I've got a four-outlet extension plug if it's needed for the only outlet in the room. dm me for access #ocu2008
  • 08:43 Followers: I'm live-tweeting from the Online Community Unconference in Mountain View today so turn your phone notifications off #ocu2008
  • 08:44 Bill Johnston kicking things off, noting there are over 250 online community practitioners in the room. how cool is that? #ocu2008
  • 08:45 Johnston: so much knowledge and experience in the room, uncoference is the best format and @identitywoman is today's facilitator #ocu2008
  • 08:48 going around the room with introductions (250 of them). A nice reality check for the online photos folks have posted of themselves #ocu2008
  • 08:56 great to put the sound of folks' voice and a wee bit of personality to the names on the registration list #ocu2008
  • 09:00 such a diverse set of businesses represented at this year's online community unconference... are we finally mainstreaming? #ocu2008
  • 09:12 @madthoughts thanks for the shoutout!
  • 09:14 Principles of OpenSpace 1) Whoever comes are the right people, 2) Whatevery happens is the only thing that could have... #ocu2008
  • 09:15 3) Whenever it starts is the right time, 4) Whenever it is over, it is over... (document takeaways on the ocu wiki!) #ocu2008
  • 09:16 and above all, The Law of Two Feet: If you are not learning or contributing it is your responsibility to find somewhere you are. #ocu2008
  • 09:20 mass of folks at the front of the room queuing up to pitch their sessions... today's grid is going to fill up nicely #ocu2008
  • 09:24 @katrinskaya hello canadian friend!
  • 09:29 Following the collective #ocu2008 twitterstream at twemes.com/ocu2008
  • 09:36 things are getting feisty at the unconference topic grid. @identitywoman trying to bring order to manage the potential disorder #ocu2008
  • 10:18 signed up to lead a session on "pulling the plug?" what happens when you need to get out of the online community hosting space? #ocu2008
  • 10:19 in session on "build it and they will come?" or "go to where they're already at? (answer: yes) #ocu2008
  • 10:20 Intuit philosophy re: community is that it has to exist both online and offline or it won't work #ocu2008
  • 10:26 how do you determine whether someone is "in your community"? you have their email address? they talk about your content? #ocu2008
  • 10:32 cafe press identifies super users they cultivate a close relationship with to create a broader community outside CP #ocu2008
  • 10:37 quotable: "I don't want to have to babysit 50 communities to see where/how/what they're talking about us" #ocu2008
  • 10:41 aggregating strategies for identifying community interest: wikipedia, facebook, upcoming, linkedin #ocu2008
  • 10:46 leverage FriendFeed as a way to house your info in one spot (coming from 30 diff portals) to show what' sgoing on everywhere else #ocu2008
  • 10:47 Sun Microsystem finds forums are effective, but mailing lists are still the staple used by most communities #ocu2008
  • 10:59 Do AND Bridge commtys. find technology that allows you to both attract users to you and bridge to other places where they are #ocu2008
  • 11:10 for some reason, twitter.com won't load in my browser. thank goodness for twhirl
  • 11:11 in session with @chrisheuer re: Where is your Community? "managing across multiple site" #ocu2008
  • 11:13 resource! Tubemogul.com to publish video once and have it appear on multiple sites #ocu2008
  • 11:16 good Q from @jakemckee what are the cultural implication of saying "no" to invites to all these new tools? #ocu2008
  • 11:17 my challenge for the day: scoop @sharakarasic on Twitter . She's so quick to post, I fear it can't be done #ocu2008
  • 11:22 broadcast v community: it's one-to-many v one-to-one. costs are diff, too upfront for ads v continuous for conversations #ocu2008
  • 11:25 @krob consider it done. @jk5027a you're welcome!
  • 11:30 fav feature of twhirl 0.8.2? API usage meter in lower right corner
  • 11:32 maybe we can segment where we pay attention by the activity done there: listening v moderate v creaate v respond #ocu2008
  • 11:35 know that sometimes people join your community simply as a way to align their identity with yours, not to participate there #ocu2008
  • 11:38 Digg using Facebook as a place to demonstrate the culture of the organization, not field tech issues #ocu2008
  • 11:40 "Whatever you do, do it well" - Abraham Lincoln quoted by @chrisheuer #ocu2008
  • 11:42 Brooklyn Museum has an ArtShare app that allows FB users to share the art they like in the museum snurl.com/2kma3 #ocu2008
  • 11:44 advice for community managers: be explicitly experimental #ocu2008
  • 11:45 it's not enough that we (the managers) expect failure, but we have to let the community know to expect the same failure #ocu2008
  • 11:49 advice from @chrisheuer you have to be prepared to deal with emergence. be flexible, not rigid in our approaches #ocu2008
  • 11:53 good idea from @bigs : instead of a really big press release, maybe release a bunch of tiny memes and see what sprouts? #ocu2008
  • 11:55 tradeoffs following the #ocu2008 twitter tag: real-time auto-update but incomplete on twemes v comprehensive but click-to update on summize
  • 11:58 Cross-posting tools: TubeMogul, ScribeFire, Disqus, SezWho #ocu2008
  • 12:00 BEST tool? commty manager who's got the relationship with the community that when something goes wrong, can help the commty thru it #ocu2008
  • 13:16 in the OCU speed-geeking sessions. A little bell rings every five minutes. We drool and move to the next stop. floor is soaked #ocu2008
  • 14:07 no tweets from @sharakarasic for a bit as her laptop battery recharges (she apologizes) #ocu2008
  • 14:08 at @frandallfarmer session on Context is King #ocu2008 context is what determines meaning
  • 14:10 1996: Bill Gates says "Content is King!" 2003: "[User-Generated] Content is King!" now: "Context is King!" (vs Attention) #ocu2008
  • 14:11 Farmer: What are Online Communities really about? Collective Action, Sense of Place: User-Generated Content in Context #ocu2008
  • 14:16 Community Types, Tools and Sizes framework from @frandallfarmer (me, we, it) #ocu2008 see Flickr pic of it here: snurl.com/2kox9
  • 14:18 me groups: purpose is self-expression. we groups: purpose is sense of belonging, membership. it groups: purpose is knowledge base #ocu2008
  • 14:20 if you want to do ratings and reviews, you're not getting a "we" experience. white-label guys sell you stuff but not how to use it #ocu2008
  • 14:22 Common Community Contexts: a person, a group of people, a network entity, a collection of entities, a "site", language? #ocu2008
  • 14:31 Think of User-Generated Content as an email. The tagged content is like the subject line. Make sure posts have an equivalent To: #ocu2008
  • 14:32 listening to @frandallfarmer sing "one of these things is not like the other" and wondering which Sesame Street character he'd be #ocu2008
  • 14:35 If thinking of rating content on a scale, if you've got a J curve in your 5-star system, just do a thumbs-up instead. #ocu2008
  • 14:42 Farmer: Context is hard. Match user desires with correct platforms configured in correct contexts and test with the customers. #ocu2008
  • 14:45 BIG endorsement by @frandallfarmer for RITE testing (rapid iterative testing and evaluation) before launch snurl.com/2kpes #ocu2008
  • 14:48 Farmer: if you look at advertising based biz models, delta between content-producing visitors and content-consuming visitors is nil #ocu2008
  • 14:58 Farmer: if building a new site, design the newbie experience first before getting detailed on the long-term user experience #ocu2008
  • 15:15 in the metrics session now. going around the room for intros and questions/comments on how we each see the topic #ocu2008
  • 15:24 bigger brains in G: Google, Nokia, YouTube, LinkedIn, LiveWorld #ocu2008
  • 15:28 how do you define engagement? over and above sheer numbers, is there a quality index easily divined? #ocu2008
  • 15:40 @krob I think a resonable per diem really depends on where one's at. Need geographic context to set the right per diem (like the GSA does)
  • 15:42 our group is struggling to figure out how to quickly take a qualitative snapshot of an online community's "health" #ocu2008
  • 15:44 @katieshy welcome to Twitter! #ocu2008
  • 15:48 LinkedIn categorizes members into three groups: reactive, passively engaged and actively engaged (goal: r u likely to come back?) #ocu2008
  • 15:55 YouTube is trying to figure out how to engage with the "silent consumers" to understand their experience. But they're still silent #ocu2008
  • 16:48 @neddotcom thanks for the ideas and the data!
  • 16:53 talking about migrating communities to new platforms (and pulling plug) in this session. there's source material in the Org Dev lit @ocu2008
  • 16:53 the book "Managing Transitions" by William Bridges is highly relevant in helping groups of people through massive change #ocu2008
  • 16:54 there's benefit in ratcheting down the feature set of the old platform slowly instead of cutting off all at once to inpsire moving #ocu2008
  • 16:56 focus majority of efforts on the top 1% users in the community to get them to move first and the rest will follow #ocu2008
  • 16:56 best possible world: migration to a new platform and the community never even knows #ocu2008
  • 18:00 done with #ocu2008 now returning to normal tweeting activity. I've got a triathlon in 3 days! gulp
  • 18:48 just filled the tank at 4.88 a gallon. ouch
  • 19:50 relaxing in the backyard with a beer and a book while the chickens free-range eating bugs and weeds
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