Old news: McDonald's gave out over 40 million toy Hummers (think: match-box size toy cars) with Happy Meals.
Today I learned of a very inspired response from the environmental movement that can be found at ronaldmchummer.com. It's a play on the church sign widget that allows folks to put their own message on a MickeyD's sign.
On the site, you can even vote on your favorite among the 132,000 signs already created. Really cool demonstration of turning over the power of crafting the message to the folks who aren't professional PR folks.
Oh, and in case you're wondering, they're allowed to use these images and marks thanks to their being satire.
UPDATE: and to pile it on to the Hummer brand, this (profanely titled) FUH2.com site allows folks submit their pics giving the one-finger salute to Hummer H2 vehicles. Interesting to see the site go sustainable via selling the montage poster they've created using the photos submitted by users.