"BMW is the first automotive paint shop to integrate the use of landfill gas in its process equipment," said Dave Ciuffoletti, Durr's vice president of sales. "BMW should be congratulated for its environmental stewardship. By taking advantage of a renewable resource, BMW has truly become the world's first green paint shop."Just how hard are we trying to jump on the green bandwagon that we'll pump out releases like this (overall impact: extremely low) instead of committing to increase the fuel efficiency of the fleet (overall impact: large).
You may begin your jokes about "ew, what's that smell?" now.