tweets o' the day

• 00:54 it's quaint that ABQ still has an "aircraft viewing area." you'd think the TSA'd have said no to it
• 02:14 20 hrs after the day of my first triathlon starts, it's finally over. g'night from santa fe
• 06:34 good morning Samta Fe. you're looking beautiful as ever
• 08:42 made it thru the intros at #ocbf2008
• 08:44 #ocbf2008 amused listening to Bill butcher the pronunciations of New Mexico city names (he's not from around here)
• 09:00 #ocbf2008 Alan Weber (co-founder of Fast Company) gives his 4Cs for magazine success: community, context, conversation, co-creation
• 09:03 Weber: don't look for ROI but look for ROP (Return on Purpose): what's the point of the exercise? why form the community? #ocbf2008
• 09:15 Rohit Bhargava is SVP, Digital Strategy & Marketing at Ogilvy 360 Digital Influence now at #ocbf2008 thinking beyond the community website
• 09:18 Bhargava: #ocbf2008 Keys to thinking beyond your website: 1 learn where your customers are, 2 be part of that conversation
• 09:18 Bhargava: #ocbf2008 more keys to thinking beyond your website: 3 focus on WOM, not conversion, 4 measure your level of engagement, 5 Expand!
• 09:30 TBF Racing said triathlon results would be posted Sunday night... still waiting to find out my split times.
• 09:56 when people are talking about you where they are (not on your own site), you can bet the degree of authenticity is higher #ocbf2008
• 10:45 commty members want consistency even tho biz personnel change constantly. help bridge these changes in personnel to manage brand #ocbf2008
• 10:50 Apple calls their community staff "hosts" and not "moderators" as a deliberate word choice to set the tone #ocbf2008
• 10:54 use personas or no as commty managers? eBay started with personas but changed. It confuses the member (persona = act in character) #ocbf2008
• 10:56 at Apple, all commty hosts use first name, last initial as handle. personae not interchangeable (varying tone gives it away) #ocbf2008
• 10:57 @leelefever tinyurl.com/6p287g YAY!
• 11:00 eBay panels are F2F with members: people come as attractor, leave as a promoter. that's how to leverage the network #ocbf2008
• 14:42 is live-tweeting an event better than live-blogging? I think so: tinyurl.com/3oqrb5 #ocbf2008
• 15:15 Robin Harper (Linden Labs): L'Oreal marketing via SL. See flickr shots of their fashion show: tinyurl.com/45aoot #ocbf2008
• 15:17 Harper: Nesquick created its rabbit avatar and sent it to SL parties and gave away bottles of product. Then created skate park #ocbf2008
• 15:18 Harper: Then created the Nesquick skate park (bunny avatar attends, natch). Estimates 36M impressions via this campaign #ocbf2008
• 15:18 Harper: Nesquick bunny now a recognized celebrity within Second Life #ocbf2008
• 15:24 pictures of Nesquik Quiksk8 park: tinyurl.com/6bxu98 #ocbf2008
• 15:31 Ravi Mehta: value from virtual gifts: functional (real $$), expressive (showing off), social (as in gesture), brand (exclusivity) #obcf2008
• 15:41 who's making money on SL? fashion industry thriving, land business (commercial real estate, rentals), services (scripting, etc) #ocbf2008
• 15:43 anyone know an app that'll reverse-cron order a set of tweets for easy pasting into a summarizing blog post? #ocbf2008
• 16:58 I've got half an hour to tour the Plaza at Santa Fe before the next function. wish me luck, I'm going in...
• 20:43 just ate a sopaipilla rellena with green chile at Tomasita's in Santa Fe. delicious!!

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